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AMHERST, N.Y. – ������Ƶ College will host its fourth annual Day in Amherst on Sept. 7, a special celebration to connect the college community with Main Street’s thriving business district.

The festivities are a part of activities taking place Sept. 6 and 7 for the college’s Founders Celebration to commemorate ������Ƶ’s rich history of academic excellence and the college’s founding.

For ������Ƶ Day in Amherst, the event will include free trolley rides from 11 a.m. to 3 p.m. up and down Main Street to give the ������Ƶ community the chance to visit, shop, and dine at several establishments in the Amherst and Williamsville business district. Complimentary t-shirts will be distributed to the first 100 visitors at the ������Ƶ Day booth located at the Irishman Pub’s outdoor patio at 5601 Main St.

“������Ƶ Day is an exciting way for our faculty, staff, and students to engage with and support the flourishing Amherst community that surrounds our campus,” said ������Ƶ President Gary Olson. “For more than 70 years, ������Ƶ has been Amherst’s college and we are honored to contribute to the economic vitality of this region.”

Substantial discounts at businesses displaying ������Ƶ Day in Amherst window signs will be available to students, faculty, and staff with college ID. Maps showing participating businesses and discounts will be distributed at an on campus ������Ƶ Day booth or are available at .

The college’s mascot, Willy the Wildcat, will participate in the celebration, which will also include prizes, giveaways, and contests, and a wellness walking challenge for college employees.

Additional Founders Celebration activities scheduled on campus for Sept. 7 will include a student organization and community fair from 11 a.m. to 1 p.m., and a TGIF patio and tent party from 4:30 to 6:30 p.m., both being held outside the Wick Center; and a Free Money Game Show at 8 p.m. in the Wick Social Room.